Easy, All-Encompassing Digital Journeys for Credit Union Members

Enterprise digital transformation can be hard, and often, legacy IT infrastructure conspires to put the brakes on your ambitions for seamless interaction with your members.

The CustomerMinds Which50^TM platform solves for this problem and enables you to quickly fill the gaps in your digital communications capability. Bridgeforce has partnered with CustomerMinds to combine the power of the Which50^TM platform with our industry-leading credit union expertise.

Accelerate Your Digital Journey Transformation the Easy Way with Which50^TM

A Flexible, Low-Cost Solution

Which50^TM can be implemented alongside your existing IT in a matter of weeks without the need for complex systems integration that adds time and cost to many technology projects.

Immediate Return on Investment

Our agile approach to deployment minimizes lead-time so you – and your members – start to see the benefits from day one, and low up-front investment creates a compelling ROI.

“I know 50% of my digital transformation spend is wasted - I just don't know which 50%.”— CFO, Credit Union

Improve Member Engagement and Loyalty

From acquisition through lifetime servicing, your members expect the convenience of digital journeys they can access where and when they want. Which50^TM puts you in control of messaging and brand identity at those moments of truth when your members need straightforward and timely information to help them make the right financial choices.

Making the Complex Simple

In addition to Which50^TM‘s light-touch integration requiring no coding from your IT department, the platform is backed with the support of more than 20 years in Credit Union consulting. Bridgeforce’s expertise helps you build easy to follow, compelling communications strategies.

Safe and Secure

Data security and consumer privacy are at the heart of the Which50 architecture. Our platform is designed and tested to conform to the highest global standards so you can be sure that our solutions are fully compliant.

What our clients say:

“CustomerMinds’ innovative approach to sending out our Annual General Meeting pack electronically was brilliant! The journey allowed members to receive everything digitally while remaining compliant to Central Bank regulations. Their team worked closely with us throughout the whole process from beginning to end and we are delighted with the results.”
-CEO, Credit Union

“The ability to schedule and automate campaigns with triggers works really well and our members are appreciating the personalized communications. In this post-GDPR world we have confidence in our database that we are contacting only people that want to hear from us.”
-Head of Marketing and Business Development, Credit Union