I have a strong execution focus, ensuring that when clients come to us, they get practical support to put change into action alongside the strategic insight needed to validate the optimal strategies and direction to take.
Responsible for an expanding client base in the U.K. and Eurozone, Adam oversees the Bridgeforce U.K. operations. He specializes in revenue-generation strategies, operating model design/implementation, and portfolio management and pricing. Adam has led major engagements addressing multiple elements of the credit lifecycle in a variety of secured and unsecured asset classes.
Adam’s recent projects include new product launches in secured lending and credit cards, one of which generated an additional £400m in new applications within 3 months of launch. Prior to Bridgeforce, Adam worked at Royal Bank of Scotland and Northern Rock/UKAR. When he’s not building relationships with clients, Adam can be found cooking up a storm for his wife and daughter in their Edinburgh home.