As Managing Partner of our technology and partnerships practice, Adam has established himself as a reliable expert for his clients and his team. He brings a unique blend of analytical expertise and a keen eye for detail and design to eloquently deliver straightforward solutions for his clients.
Leading our technology and partnerships practice, Adam is an analytical thinker with a focus on the practical and has been able to combine these two strengths to create significant value for Bridgeforce’s UK and US client base.
He specializes in revenue-generation strategies, operating model design/implementation, and portfolio management and pricing. Adam has led major engagements addressing multiple elements of the credit lifecycle in a variety of secured and unsecured asset classes.
Adam’s recent projects include new product launches in secured lending and credit cards, one of which generated an additional £400m in new applications within 3 months of launch. Adam got his start in the industry at Royal Bank of Scotland as a telephone agent – and filled a number of roles in analytics, collections and change during his 10-year stay. Before joining Bridgeforce in 2012, he served as head of operational strategy for Northern Rock/UKAR.
Adam lives in Edinburgh with his wife and daughters.