Consumer product launches frequently fail to resonate with consumers. The UK’s costly open banking initiative was an example of an unsuccessful initial product launch in the financial services industry. People just didn’t want to change their banking routines.
However, there’s good news. Failure is avoidable, and if you can understand why product launches fail, there’s a good chance you won’t end up in the same situation. By asking the right questions and gathering the right information, you can create products and enhancements that customers want. We have compiled 6 key barriers to product launch success and how to avoid them in our latest infographic.
The best products are a result of the best planning. Working with you, we can identify your key success factors or barriers, then put in place a clear-cut strategy to help you achieve your goals. Bridgeforce has the real experience and expertise to help you set your vision and achieve real results. See more about our services here.